About Us

Our Mission

Cowboy420 is a bold, Americana-inspired brand that celebrates the legacy and future of cannabis through quality merchandise and real impact. Our mission is to create wearable, high-quality apparel that supports farming initiatives and medicinal cannabis research, helping drive innovation in the industry. We believe in hard work, personal freedom, and the right to explore the benefits of cannabis without the stigma. Every purchase directly supports agriculture, research and our community- because what you wear should stand for something greener.

The man behind the brand

Meet Our Founder: Rusty

Rusty founded Cowboy420 with a vision - to build a community that advocated for the medical power of cannabis and challenges the dominance of big pharma. After witnessing loved ones turn to cannabis for relief from severe stress and mental health struggles, he knew there had to be a better way  - one that prioritized natural healing over pharmaceuticals.


A lifelong cowboy and avid team roper, Rusty's connection to the Western way of life runs deep. The values of hard work, freedom, and standing up for what's right are at the heart of Cowboy420. Through high-quality, purpose-driven apparel, Rusty is paving the way for a future where cannabis is accepted, accessible, and free from stigma - all while giving back to the land, people, and traditions that shaped him.


Join the movement. Stand for something greener.

The west stands for something Greener

The west has always been shaped by the land, from the open plains to the towering mountains. Indigenous communities, ranchers, and farmers have long understood the importance of sustainability and respecting nature, rotating grazing lands, and working with that environment instead of against it.


The west has always been built on resilience and resourcefulness. Generations have worked with land, embracing natural solutions and sustainable practices.


The west isn't just about rugged landscapes; it's about protecting them from future generations. From mustang rehabilitation to regenerative farming and hemp-based products, there's a growing movement to ensure the land remains wild, free, and sustainable.


Just as the west was built on breaking barriers and forging new paths, today's pioneers are challenging industries that exploit people and nature. West has always been about freedom, rebellion, and doing what's right.

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